Off Page Optimization: More than link building…

off-page-optimization

Off page SEO pin

When you ask most people about off page optimization, they think link building.

I bet you did too right?

[cl-itext texts="I love to bring good news...
It goes way beyond that!" animation_type="flipInXChars"]

 

Why do I say good news?

because link building is painful, and time consuming.

Tweet if you agree

 

What-is-off-page-SEO

What is off page optimization or SEO?

 

Neil Patel said it best

“Off-Page SEO” refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results.

So, although link building is a strategy for off page SEO, there are plenty of others including...

  • Blog commenting
  • Guest Posting
  • Social Networking
  • Video Marketing
  • Social Bookmarking

Let's Analyze these a little further...

 

blog-commenting

Blog Commenting

Although it is considered one of the least effective forms of link building it can still drive considerable traffic to your site if done correctly.

How to blog comment for maximum results

  1. Find blogs with topics similar to yours.  You will want to only select 5-10 blogs to focus on for approx 1 month.
  2. Check in on their blogs daily to see if they have new content for you.
  3. Ensure the blog has a good community, even if it is a no follow link, adding insight to the comments will ensure other readers click through.
  4. Comment regularly, help the owner, building a relationship with them can lead to long term collaboration and audience sharing.
  5. After a month, use Google Analytics to decide which blogs to keep on your radar and which to remove.

My personal bonus tip: When leaving your comment, you usually can include a website URL, instead of simply linking to your home page, find something you have posted about that is of interest to their audience.

If you are commenting on a pork recipe for example, link to a post of yours that is a complementary side dish or drink.

If you are commenting on a link building post, insert a post of yours about off page SEO.

You get the idea.

 

Guest-posting

Guest Post Like a Boss

In 2014, Matt Cutts from Google made an announcement that had website owners running scared.

He effectively said that guest blogging is a waste of time.  Upon further investigation, it was easy to find out that what he meant was the way people had been guesting posting was dead, the article websites were not going to be passing the link juice that they once were.

So, what is a good place to guest post?

This is a great follow on to the blog commenting above, because if you have been interacting with blog owners of established, high PA/DA blogs, you have a foot in the door to pitch a guest post.

After following a blog for a month you should have a good idea of the tone they like to write in and the tone their audience likes to read.

From the other comments on the posts you have been commenting you should be able to gauge what problems their readers are still having and some great ideas of what topic to pitch to the site owner.

When writing your pitch, it is really good to start with something like...

"I really enjoyed your article about ____________ (make sure this is a post you added great value in the comments.) I am the owner of "Your domain name".  I was wondering if you would be interested in allowing me a guest post on your site?  From the comments I have noticed your readers would like more information on

Point 1

Point 2

Point 3

Would any of these be of interest to you?

Thanks for your time,

"Your name"

 

You want to keep your pitch short, and by including the section about what their readers are looking for your proving that you have indeed been following the blog.

Probably a good time to point out don't pitch your dog post on a social media blog unless you are imaginative and can genuinely come up with a way to make it work.

 

Social-networks

Social Networks

Most social network sites (especially the major ones) are no follow links.  However it get's really complicated when some links on G+ are no follow and some aren't, the same for other networks.  I found a great post that outlines which do and which don't allow follow links.  Admittedly it is an old post but gives a good idea.

The reason social networking is good for off page SEO is because they drive traffic.

Particularly as a new site traffic allows google insight into your site, the content that has been published and how long people...any people are spending on your page.

If your chosen search engine can see that people are visiting your site and reading your content, they like it.

Simple as that.

 

video-marketing

Video Marketing

Video marketing is almost in the same basket as social networking, in that most links are no follow, however my understanding is that YouTube allows follow links in the social section of your header.  All other links are no follow.

As with social networking however, video marketing drives targeted traffic, and that is what you want, you can employ a massive amount of strategies on page and off page but if they are not delivering targeted traffic you might as well not bother.

 

social-bookmarking

What is a Social Book Marking site?

According to the ever accurate Wikipedia, a social bookmarking site is

A social bookmarking service is a centralized online service which enables users to add, annotate, edit, and share bookmarks of web documents. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "socialbookmarking" and "tagging".

What this actually means is there are numerous sites out there that allow users to bookmark your page and share it with friends, often including a link and a voting service.

Two of my favorite book marking sites are

  • Reddit allowing you to share links with other interested users, the targeting options are huge however due to the amount of spam links this site gets, you will need to be an active member before you get any authority, reddit users are really hard on people that simply promote and run.
  • BizSugar is another popular bookmarking site particularly for small business, start ups and entrepreneurial articles.

Both of these provide follow links and a community to share your work with.

 

Conclusion

Hopefully I have managed to teach you a little more about off page SEO, as always I will be floating around the comments to answer any questions you may have.
I will be adding in depth guides to each of these over the coming weeks so please subscribe to my newsletter so you know when they go live.

 

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